My business model has always been the client gets the rights to the pictures I take. We live in a digital era where people mainly look at pictures through Facebook, email, etc etc. They want to share their pictures and be proud of them, so why not let them have the images? As long as the pictures have a watermark on them, a client uploading their wedding pictures is free advertising!
I’d been burning DVD’s for years now with a clients pictures on them. They’re cheap, look decent and very easy for every one to use. I had a custom logo printed on them and I even included a little copyright release statement right on the disc. I got tired of burning discs, especially when a client’s wedding took up more than one DVD. I wanted to step up my game, so I went with something a little more unique.
I found a few companies online that made custom “business card USB flash drives” or “wafer drives”. I shopped around for a while and eventually came upon Flashbay. I saw another photographer had work done by them and was very happy, so I tried them out! Let me say I was more than pleased. I had the best customer service support I’ve had in years. A gentleman named Anthony helped along the way doing custom proofs in minutes. He answered all my dumb questions very quickly and got my order done much faster than I was expecting. Best of all, their prices were cheaper than other less refutable companies.
I chose their Wafer USB drive and custom tin case. The product just looks so much more presentable to a client than a DVD ever could. The custom case encourages them to store it some place safe and hopefully not get lost in a pile of discs.
On the back I included a simple copyright release so clients can simply show whoever is printing their pictures the drive and be granted print rights. The release reads “Clients share all rights to the images on this device. I hereby entitle the right to print, duplicate, and share these images freely.”
My one concern was the odd shape of the drive. I realized it would be blocking anything it’s plugged in next to. Although this is an issue, I don’t think it’ll make it impossible for anyone to retrieve their pictures. I encourage clients to download the pictures onto their computer, so hopefully they only need to plug it in once if it does happen to be an issue.
I also made a quick .jpg that will explain what all is on the drive. I labeled it “READ THIS FIRST” so hopefully a client knows exactly what to do when printing or sharing! (Click to see it in full resolution)
I hope my clients are half as excited as I am about these drives. I think they look great and should hopefully make my clients feel like they got a high quality product.